Luxury gifts are used to honour people; it brings people closer together and fixes relationships as well. It strengthens a firm loyal relationship. From a good present one can obtain gratitude, pleasure and prestige. It can also show one’s generosity. When luxury artistic books are given as presents, the receivers retain memories for ages because they are quite sophisticated and solid. Other gifts such as best quality wine, cigars, sweets etc. are temporary i.e. one quickly forgets about them after consumption.